
About SoundShield

SoundShield was born from the installation bay, not the boardroom.
As professional 12-volt installers, we spent years building high-performance audio systems and searching for better ways to control the vibration, resonance, rattles, and unwanted noise that can compromise even the finest equipment. We tested what was available, worked with material specialists and engineers, and pushed beyond conventional sound treatment to develop products specifically for the demands of serious automotive installations.
That philosophy remains at the core of SoundShield today.
Every SoundShield product is engineered with a purpose: to control unwanted soundwaves, improve the acoustic environment, and give installers materials they can trust when quality matters. From our proprietary multi-layer construction to purpose-built solutions for doors, floors, panels, and hard-to-treat areas, SoundShield is designed around real-world installation... not simply manufactured and marketed as another sound deadener.
We believe exceptional sound starts with the right foundation. That’s why we focus relentlessly on material performance, durability, adhesion, coverage, ease of installation, and, most importantly, results. Trusted by professional installers, builders, and enthusiasts across North America, SoundShield continues to evolve with the industry while staying true to where it began: solving real installation problems in the pursuit of better sound.
SoundShield. Developed by installers. Engineered for sound. Built without compromise.
MEET TEAM SOUNDSHIELD

JOHN SCHWARTZ
CHIEF EXECUTIVE OFFICER
John is an icon of the automotive after-market scene throughout North America and his commitment to being the best drives both his award-winning shop in Anchorage, Alaska, as well as his evolved ventures into developing the world’s best sound deadening solution for installers everywhere.
John brings 28 years experience and as Chief Executive Officer, he oversees all aspects of the company including manufacturing, quality control, team management, customer experience, business development and more.

DONTÉ POYNTER
CHIEF CREATIVE OFFICER
Donté has been responsible for the design and branding efforts of automotive related clientele in Alaska and throughout North America for over 20 years. Most notably Perfectionist Auto Sound, located in Anchorage, where he operates his award-winning creative agency D’zine Alaska.
He also designed and developed the entire brand concept and design ecosystem for SoundShield and continues to oversee all aspects of the creative efforts, packaging, and visual communications for
the company.

AMARI SANDLIN
CLIENT RELATIONS
Amari’s experience in the 12-volt industry, particularly in sales, makes her a valuable asset to any team. Her industry knowledge and ability to build strong relationships with clients and dealers allow her to understand their needs and connect with people.
Amari brings genuine passion for the brand, along with the knowledge and experience to help dealers confidently join, succeed, and grow within our family.

EDDIE BUTLER
WAREHOUSE OPERATIONS
As the leader of our Dallas operations and distribution center, Eddie plays a vital role in keeping everything running smoothly. He ensures our quality control standards are met, customers receive their orders accurately and on time, and our commitment to superior service is fulfilled.
His dedication, attention to detail, and operational knowledge make him an essential part of the SoundShield team and the experience we provide our customers and dealers.

